How It Works

From idea to brand in five simple steps.

Logogrind is built around a short, focused flow. There is no learning curve — just answer a few questions and download your kit.

01

Tell us about your brand

Enter your brand name, optional tagline, and the industry you operate in. The more context you give, the more on-target the suggestions.

Tell us about your brand
02

Choose a direction

Pick the styles, palettes, and reference moods that resonate with your brand. The wizard uses these to bias every concept it proposes.

Choose a direction
03

Generate & favourite

Logogrind shows a wall of ready-to-use concepts. Favourite the ones that catch your eye and refresh until you find the perfect fit.

Generate & favourite
04

Refine in the editor

Open any concept in the editor to swap fonts, recolour shapes, change layouts, and reposition elements without losing the look.

Refine in the editor
05

Download the branding kit

Hit download to receive your complete archive — logos, alternates, colour palette, typography, branding guidelines, and exports for every channel.

Download the branding kit

Ready to give it a try?

Start free — generate as many concepts as you like before you upgrade.

Get Started Free